Hershey's Chocolate World

Hershey’s Chocolate Tour, 2016

In collaboration with On Track Themes, Backpack Creative, formerly as GDE, was tasked with refreshing the Hershey’s Chocolate Tour ride at Hershey’s Chocolate World. Under BC's creative direction, this classic dark ride was re-imagined using state-of-the-art technology to create a more informative and exciting atmosphere, including over 10 new animatronics and a brand-new finale that leverages social media to put guests in the middle of the action! A brand-new fleet of candy-themed ride vehicles was installed as a finishing touch on this well-received refresh.

Hershey’s Chocolate Tasting Adventure, 2015

In collaboration with On Track Themes, Backpack Creative, formerly as GDE, wrote and managed the media production for this refreshed attraction at Hershey’s Chocolate World. The show now features an immersive projection-mapping experience with digital touchscreens as guests learn the subtleties and complexities of tasting chocolate.

Hershey’s Great Chocolate Factory Mystery in 4D, 2012

Backpack Creative, formerly as GDE, created the exciting Hershey’s Great Chocolate Factory Mystery in 4D, featuring groundbreaking digital puppeteering technology. The audience determines the direction of the story through live participation resulting in over 100 possible outcomes, making every show unique.